darkcinema is the idea of a particualr feeling experienced most at the movie theatre. When the lights dim, the curtains pull back, screen goes dark, there is a moment where all we hear is the crunch of popcorn and all we feel is a focused sense of anticipation. Bam! The studios logo takes over our screen, commands our attention and ushers in a new reality for the next 120 minutes. In all the work I do, I want people to feel this. To be transported to other worlds, to suspend reality and feel open to the possibilties of the creative. Since 2019 , working alone and with great teams as well, I have been fortunate to deliver this design philosophy to campaigns for prominent brands across the world , striving to inspire not just the audience but the team itself behind the production. 'Darkcinema' is a feeling of collaboration, celebration, and suspense.